Naming for ecological flooring

The picture shows the view from above of a pair of feet in blue shoes standing on a wooden floor covering. At the top left is the green and white ecuran logo.

Naming for ecological flooring - Ecuran

A patented, sustainable, high-performance composite material for flooring, which consists primarily of vegetable oils and mineral components, is marketed under the brand name Ecuran.

In finding the name, the challenge was to create a name that sounded like a material and could thus be established as a standard in the industry.