Creative Tagline Development
When a line becomes a brand asset
After the name, a tagline or claim is the shortest piece of brand communication you will ever create — and often the most demanding. A strong tagline sharpens your positioning, complements the name and highlights what makes your offer distinctive.
Taglines are closely connected to brand names. They can emphasise a specific benefit, clarify a promise or add an additional layer of meaning.
Strong taglines create distinction
A memorable tagline helps your brand stand out in competitive markets and, in rare cases, can even take on a life of its own. Classics such as Vorsprung durch Technik, I’m lovin’ it or Just do it demonstrate how powerful a well-crafted line can be.
There are no rigid rules for taglines. They can be witty, serious, bold, descriptive, short or expansive. What matters most is credibility. The line must feel authentic to the brand behind it.
Crown your name with the right line.
A well-crafted tagline sharpens your positioning, adds meaning and turns a strong name into a complete brand statement. When name and line work together, the effect is exponential.
