The Brand Naming Blog

Key visual of the Sky Original series

DRIFT: Title Consulting for Sky Original Series

Namestorm advised on the title for the new Sky Original series "Drift - Partners in Crime" and accompanied the decision-making process. In our short interview, Markus Fortner, Head of Production Management at Sky, reveals what a series title has to be able to do today and what is particularly tricky about the process.

Glittering Naming Highlights 2022

Just in time for Christmas, one of our name creations is literally set in gold: Beyerdynamic has had the "Xelento" wireless headphones refined by a goldsmith. These and other naming highlights from 2022 can be found here:
Worwag Bild 2

Names for pharmaceutical products

Namestorm and Wörwag Pharma start collaboration for new names. WÖRWAG Pharma is an international pharmaceutical company specializing in biofactor preparations. Namestorm's expertise is now in demand for a challenging naming project.
Vivoy 4

Naming with Tact: Taboo Topics

A special challenge for name developers are topics that people don't like to talk about openly. Our latest name creation for incontinence products required a lot of empathy when finding the name.