The Brand Naming Blog

Namestorm advised on the title for the new Sky Original series "Drift - Partners in Crime" and accompanied the decision-making process. In our short interview, Markus Fortner, Head of Production Management at Sky, reveals what a series title has to be able to do today and what is particularly tricky about the process.

Name finding with the Namestorm® method: Maximum creative output with optimal security for using the names.

Just in time for Christmas, one of our name creations is literally set in gold: Beyerdynamic has had the "Xelento" wireless headphones refined by a goldsmith. These and other naming highlights from 2022 can be found here:

Namestorm and Wörwag Pharma start collaboration for new names. WÖRWAG Pharma is an international pharmaceutical company specializing in biofactor preparations. Namestorm's expertise is now in demand for a challenging naming project.

A special challenge for name developers are topics that people don't like to talk about openly. Our latest name creation for incontinence products required a lot of empathy when finding the name.

Strong private labels are in demand. Whether in the fashion world or the construction industry - large companies expand and strengthen their portfolio with their own brands. Namestorm provides the appropriate names for this.