IT-Management, simple and straightforward: Twinalize

When looking for a name for a new product, the desire for a "simple", i.e. easily understandable and rather descriptive name is at the forefront. This is particularly the case in the IT sector, as almost all products are designed to provide a better overview and simpler handling. This is understandable, but the abundance of descriptive names for name development makes it difficult to find a suitable variant.

We achieved this when finding a name for FNT GmbH's IT-management tool: the name TWINALIZE was created from the keywords twin for the mapping of IT assets as a digital twin in conjunction with analyze for the analyses that can be carried out at any time. Simple comprehensibility meets strong distinctiveness, so that the name could be registered as a European trade mark in the modified spelling with "i" instead of "y".