A smart brand name for smart dog furniture
The peculiarity of this dog furniture: it prevents electromagnetic radiation and thus protects the quadruped from harmful environmental influences.
The claim to the naming was not without - because the brand name should be at least as ingenious as the product innovation. The technical innovation as well as the high quality design should be considered.
This combination of technology and design to improve the (dog) world led to the idea of giving the product a proper name. And this is not accidentally reminiscent of the legendary inventor and CEO of a famous company. Jobs was the one who brought together smart technology and innovative design in a unique way.