CASCAN - Naming for a luxury camping bus
The novelty in the camping industry: Knaus offers luxury in panel van format. Does that fit? Yes, absolutely - and we have developed a strong name to match.
The Brand Naming Blog
Renaming eXtreme: Twitter becomes X
Changing the names of brands or companies is an adventure and a challenge. Especially when it comes to cult brands like Twitter, which has just been renamed X. Can this go well with the new 1-letter brand name? Mark Leiblein from Namestorm reveals what companies can (not) copy.
Sud Sixty Six – strong name for revolutionary process technology
The new compact brewhouse from banke GmBH creates a revolutionary six brews per day, with only 60 minutes of lautering time and only two brew vessels. An extraordinary innovation in brewing technology that deserves just such a name.
DRIFT: Title Consulting for Sky Original Series
Namestorm advised on the title for the new Sky Original series "Drift - Partners in Crime" and accompanied the decision-making process. In our short interview, Markus Fortner, Head of Production Management at Sky, reveals what a series title has to be able to do today and what is particularly tricky about the process.
The Namestorm Method
Name finding with the Namestorm® method: Maximum creative output with optimal security for using the names.
Glittering Naming Highlights
Just in time for Christmas, one of our name creations is literally set in gold: Beyerdynamic has had the "Xelento" wireless headphones refined by a goldsmith. These and other naming highlights from 2022 can be found here: