The Brand Naming Blog

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Renaming eXtreme: Twitter becomes X

Changing the names of brands or companies is an adventure and a challenge. Especially when it comes to cult brands like Twitter, which has just been renamed X. Can this go well with the new 1-letter brand name? Mark Leiblein from Namestorm reveals what companies can (not) copy.
Key visual of the Sky Original series

DRIFT: Title Consulting for Sky Original Series

Namestorm advised on the title for the new Sky Original series "Drift - Partners in Crime" and accompanied the decision-making process. In our short interview, Markus Fortner, Head of Production Management at Sky, reveals what a series title has to be able to do today and what is particularly tricky about the process.

Glittering Naming Highlights

Just in time for Christmas, one of our name creations is literally set in gold: Beyerdynamic has had the "Xelento" wireless headphones refined by a goldsmith. These and other naming highlights from 2022 can be found here:
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Names for pharmaceutical products

Namestorm and Wörwag Pharma start collaboration for new names. WÖRWAG Pharma is an international pharmaceutical company specializing in biofactor preparations. Namestorm's expertise is now in demand for a challenging naming project.