inwaves

This company making shoe in-soles needed a name.

Name development for the new shoe insoles by Bellhäuser

inwaves are the first insoles designed for a wide range of uses, including sport, wellness, business, and leisure.

The name is derived from the English word “insoles” and indicates that ergonomics play a key role in the product. The name element “waves” refers on the one hand to the slightly wave-like shape of the insoles, while also evoking associations of activity and vitality.