Re-naming of the former Swiss Thomson Broadcast AG

Ampegon logo

Namestorm advised the Swiss Thomson Broadcast AG on its global name change.

The name change of the former Thomson Broadcast AG and its sister companies to Ampegon AG has been completed. The Australian Sales office will be renamed to Ampegon AG (Australia) and the Beijing operations will be renamed to Ampegon Science & Technology (Beijing) Co. Ltd.

Ampegon will serve the global Radio Transmission markets including Scientific Applications and Green Technologies with a complete product range tailored to all needs of their customers.

Namestorm was asked to oversee the brand naming and name changing process. Our tasks included a strategy workshop, the name development as well as international domain- and trade mark researches. To exclude negative associations or difficulties with pronunciation, we additionally tested the name in relevant languages together with specialised native speakers.