Renaming film and event companies
Actually, the name should be a bit like the very charismatic company founder: young, passionate and in his area absolutely "great".
The minimal but unmistakable change of this very word was then the name hit. YUPER conveys enthusiasm for how it wants to create an event and film company at the customer and stands out with the new first letter cheeky.
The new name has quickly become established in the company. Obvious statements like "This is yuper" or "We are yuper" are now on the agenda.
There can not be much more identification with a company name.